Alexandra Morrison
Marketing & Communications
About Me
I'm a Chicago-based marketer with nearly a decade of experience across marketing and customer success.
9
Years of
B2B SaaS
6
Years of
Marketing
4
Years of
Customer Success
With five years of experience working on fast-paced, in-house marketing teams, I’ve honed my skills across the marketing spectrum. Highlights from my last role include creating a wide range of content, overseeing complex campaigns and projects, managing the company website, and managing social media for three companies.
Additionally, my background in customer success gives me a strong understanding of customer needs and pain points. It also provides a unique vantage point into the challenges faced by customer-facing teams, strengthening my ability to collaborate across silos and foster improved alignment between marketing and sales.
What I can do
I have hands-on experience creating a variety of content types, including case studies, blog content, social media content, sales collateral, white papers, videos, infographics, and more.
With a background rooted in customer success, I bring a strong understanding of the customer perspective and the dynamics of customer-facing teams. I thrive on collaborating directly with clients to co-create impactful marketing initiatives that share their stories.
Trust me to keep your website up-to-date and optimized for peak performance. In addition to updating and adding new content, I regularly review analytics and adjust accordingly to ensure top performance.
I have successfully managed social media for many diverse brands, including several simultaneously. This includes strategy development, content creation, paid advertising, community management, and performance analysis.
In an age of inbox overload, standing out is no easy feat. I am experienced in devising campaign strategy, writing persuasive copy, managing email lists, and analyzing data to enhance campaign performance.
I have a proven track record of leading cross-functional teams to execute marketing initiatives, ensuring projects are delivered on time, within budget, and in alignment with strategic objectives.